Support to scale, expand & accelerate your investment portfolio businesses
Venture Capital firms invest in the people and businesses that provide a solution to a market need.
Often, especially in the case of tech businesses, the founders have focussed on creating a great product and a sales operation to ensure traction. Marketing is often an after-thought and very few start-ups, and even scale-ups, have developed a clear multi-channel marketing strategy nor invested in the team and knowledge required to execute.
The key to sustainable growth is profitable customer acquisition and yet a CMO is often the last of the C-level to be hired.
GrowthWeaver has helped an array of technology and e-commerce businesses create/build their brand, deliver a clear marketing & brand strategy and hire lean teams that help organisations scale, at pace.
Working for and on behalf of your portfolio companies, I align the business’ vision, mission and goals with the business plan through the provision of a robust marketing strategy, actionable growth plans and, during the course of my engagement, lead the marketing department to ensure they’re delivering the very best rates of customer acquisition and retention.
Why invest in a fractional or part-time CMO?
— Benefit immediately from the insight, experience, and knowledge of a battle-hardened CMO, without the OpEx requirement a full-time CMO would command
— Receive an immediate, actionable strategy that helps focus the business on growth without a lengthy and expensive hiring process
— Ensure the existing marketing team has the right skills, at the right level, to be able to deliver on the business’ KPIs and the right people are in the right seats
Contact us if you would like to scale, expand or accelerate one or more of your investments.
